My Work
Demystifying Design. Scaling Systems. Leading with Clarity.
Design isn't just about pixels, it's about people. When you're leading large, multi-disciplinary teams across functions, time zones, and tech stacks, design becomes a way to bring clarity to complexity.
What I Do (and Love Doing)
Org Design for Product Teams
Shaping teams and systems that balance vision, craft, and delivery.
Executive Strategy and Storytelling
Bridging business goals and user needs with clear, actionable narratives.
Cross-Functional Influence
Helping product, design, and engineering work from the same map.
Design Advocacy at Scale
Creating systems, reviews, and rituals that elevate UX as a business capability.
Team Development and Culture Building
Coaching leaders, growing talent, and building strong, inclusive teams.
The Values That Shape My Work
These values aren’t just words on a website: they’re principles that drive my decisions, my team culture, and my leadership philosophy. ​These values guide how I lead and what I build: organizations where design is strategic, integrated, and scalable.
People First
Center decisions around people. Lead with compassion, curiosity, and empowerment. Build trust, not just output.
Thoughtful Rigor
Balance depth with momentum. Understand the business, research before rushing, and bring structure without overengineering.
Clarity Through Communication
Make thinking visible. Simplify complexity. Iterate until shared understanding clicks across disciplines.
Bias Toward Action
Perfection slows progress. Learn fast, course correct, and get useful things into users’ hands quickly.
Informed Decision-Making
Use research, frameworks, and data to guide choices. Don’t rely on users to innovate; bring insights to drive meaningful outcomes.
Want to Dig Deeper?
You won’t find case studies here, but you will find reflections, frameworks, and real talk in the blog. From executive alignment to the realities of re-orgs, I share what I’ve learned (and am still learning) about leading design in the real world.