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Product Design


What Users Decide in 0.05 Seconds
People form an opinion of a product in about 0.05 seconds, before they read a word or click anything. That decision is driven almost entirely by visual cues. Visual design isn’t polish; it’s how trust, clarity, and patience are established before real engagement begins.
3 min read


When Dark Patterns Meet Defensive Users
AI is reshaping technology, but it hasn’t rewritten human nature. Too many products forget that, relying on manipulative UX patterns that inflate short-term metrics and erode long-term trust. Durable growth doesn’t come from tricking users into sign-ups; it comes from earning their confidence. The next generation of AI tools will win by designing with clarity, transparency, and respect.
3 min read


Stop Asking Designers to "Make it Pretty"
If you’ve ever told a designer to “make it pretty,” this public service announcement is for you. Spoiler: it’s not about glitter.
2 min read
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