UX Research

Want to get past polished generalities? Try Retrospective Case Analysis: a simple but powerful interview technique that invites people to walk you through the last time something really happened. That’s where the truth lives.

When navigating high-stakes business conversations, act like a UX researcher: get curious, listen, and suspend judgment.

UXers are masters of reducing complexity into clarity. Sometimes the unlock isn’t another slide of quotes or a wall of data, but a boundary object: a model, map, or matrix that distills what’s messy into something everyone can see, understand, and act on.

One of the most eye-opening discoveries of my career was realizing a company wasn’t losing business because of pricing, product, or process, but because of how they made people feel.

When users say, “maybe for someone else,” what they often mean is, “not for me.” That’s not a finding — it’s a red flag.

You’ve finally convinced your business sponsor to conduct customer interviews. You’ve cut through the red tape. You’ve secured the right...

When I was in graduate school, I took a class on usability testing. We read multiple textbooks and articles on the subject. We formed...