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THE BLOG
Demystifying Design for Product People
REAL UX. BETTER COLLABORATION. STRONGER PRODUCTS.
Real UX, explained without the jargon, for product managers, engineers, and anyone who works with designers and would like to work with them better.
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Everyone Has an Origin Story. We Just Don’t Ask for It.
Most people in UX didn’t follow a straight path to get here. The detours matter. They shape how we think, what we notice, and how we build. I call them origin stories, and we don’t ask about them nearly enough.


When Process Starts Replacing Judgment
When process doesn’t behave the way we expect, the temptation is often to layer on more process, assuming that additional definition will fix what isn’t working.
In this case, that wasn’t the answer. What we needed was judgment. Writing something down isn’t the end of the work; it’s the formal beginning of it.


The Fear of Knowing: Why UX Metrics Make Teams Squirm
UX metrics often trigger hesitation, defensiveness, or debate. But they’re simply structured signals of how real humans experience your product. The hard part isn’t collecting them, it’s facing what they reveal.


Planning Season: Don’t Just Plan the Work. Plan the System.
It’s planning season! Time to set goals and priorities for next year. But great plans go beyond the what. They also tackle the why, how, and who. These six dimensions can turn good plans into great execution: strategy, people, process, technology, structure, and communication.


The Most Underrated Async Tool: A 5-Minute Video
There’s an awkward gap between Slack and Zoom: too much for a message, not enough for a meeting. That’s where short videos live. My team uses them constantly, and they’ve completely changed how we collaborate across time zones.


From Meetings to Workshops: Escaping the Parallel Play Trap
Too many teams mistake coordination for collaboration. Meetings multiply, documents circulate, and it feels productive. But real collaboration is something else entirely. Borrowing from UX practice, here’s how to move beyond parallel play and use structured workshops to help teams think together.


Stop Asking Designers to "Make it Pretty"
If you’ve ever told a designer to “make it pretty,” this public service announcement is for you. Spoiler: it’s not about glitter.


Why Every Product Team Needs Experience Narratives
Experience narratives are fast, vivid, and human. They paint the movie scene of the future so that PMs, designers, and engineers are all building toward the same experience, not just the same requirements.


What Product Managers Need to Know about Working with UX
Here's what PMs need to know about working better with UX. Great partnerships are built on early inclusion, shared context, and feedback that fuels iteration.


Build a Better Brainstorm: 8 Steps to Unlocking Insights
Leader: “We really need to take our business to the next level. So, today we’re running a brainstorming session to generate new product...
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