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Design Teams


Planning Season: Don’t Just Plan the Work. Plan the System.
It’s planning season! Time to set goals and priorities for next year. But great plans go beyond the what. They also tackle the why, how, and who. These six dimensions can turn good plans into great execution: strategy, people, process, technology, structure, and communication.
2 min read


The Most Underrated Async Tool: A 5-Minute Video
There’s an awkward gap between Slack and Zoom: too much for a message, not enough for a meeting. That’s where short videos live. My team uses them constantly, and they’ve completely changed how we collaborate across time zones.
2 min read


From Meetings to Workshops: Escaping the Parallel Play Trap
Too many teams mistake coordination for collaboration. Meetings multiply, documents circulate, and it feels productive. But real collaboration is something else entirely. Borrowing from UX practice, here’s how to move beyond parallel play and use structured workshops to help teams think together.
3 min read


Stop Asking Designers to "Make it Pretty"
If you’ve ever told a designer to “make it pretty,” this public service announcement is for you. Spoiler: it’s not about glitter.
2 min read


Why Every Product Team Needs Experience Narratives
Experience narratives are fast, vivid, and human. They paint the movie scene of the future so that PMs, designers, and engineers are all building toward the same experience, not just the same requirements.
3 min read


What Product Managers Need to Know about Working with UX
Here's what PMs need to know about working better with UX. Great partnerships are built on early inclusion, shared context, and feedback that fuels iteration.
3 min read


Build a Better Brainstorm: 8 Steps to Unlocking Insights
Leader: “We really need to take our business to the next level. So, today we’re running a brainstorming session to generate new product...
5 min read
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