UX

Here's what PMs need to know about working better with UX. Great partnerships are built on early inclusion, shared context, and feedback that fuels iteration.

When software failed in a doctor’s office, it wasn’t just a glitch: it was a failure of content design.

Calling UX a “shared service” isn’t just inaccurate. It’s a subtle form of marginalization that undermines its role as a core product function alongside PM and Engineering.

As internal CustomGPTs flood the workplace, many go unused: not because they aren’t useful, but because they’re poorly integrated into real workflows. In this post, Elizabeth Benker explores why UI ≠ UX, shares a practical framework for tool adoption, and offers actionable advice to help your AI tools actually get used.

What happens when a laundry service loses sight of its core job — and your favorite pair of pants? A personal story about socks, slacks, and the high cost of ignoring what really matters to your customers.

This weekend, I received an email from my son’s kindergarten teacher. It described the activities planned to commemorate the children’s...