AI is reshaping technology, but it hasn’t rewritten human nature. Too many products forget that, relying on manipulative UX patterns that inflate short-term metrics and erode long-term trust. Durable growth doesn’t come from tricking users into sign-ups; it comes from earning their confidence. The next generation of AI tools will win by designing with clarity, transparency, and respect.

If you’ve ever told a designer to “make it pretty,” this public service announcement is for you. Spoiler: it’s not about glitter.

Experience narratives are fast, vivid, and human. They paint the movie scene of the future so that PMs, designers, and engineers are all building toward the same experience, not just the same requirements.

Asking "How would it work if it were magic?" sparks the kind of bold, human-centered thinking that pushes teams beyond the obvious.