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Don’t Lose the Pants: What Happens When You Miss the Core Job to Be Done
What happens when a laundry service loses sight of its core job — and your favorite pair of pants? A personal story about socks, slacks, and the high cost of ignoring what really matters to your customers.
3 min read
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Want a more strategic UX team? Ask these 6 questions
A few weeks ago, I caught up with an old friend. Because he also happens to be a product manager, we spent a good portion of our...
3 min read
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Providing Transparency in AI-enabled Recommendations
This recommendation appeared in my LinkedIn Notifications feed today. And in my case, the suggestion is spot-on. I've been a huge LeVar...
1 min read
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Build a Better Brainstorm: 8 Steps to Unlocking Insights
Leader: “We really need to take our business to the next level. So, today we’re running a brainstorming session to generate new product...
5 min read
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